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Sauna Escapism


the tendency to seek distraction and relief from unpleasant realities, especially by seeking entertainment or engaging in fantasy.

At Sisu Saunas, our main goal is to create an environment that allows our customer to escape for the moment and experience calmness while enjoying their sauna experience. Building saunas is more than just the business end of it; it’s the concept of being able to get your customer away from the everyday stress. We always ask our customer "why do you want a sauna?" And most of the time, they aren’t sure. The sauna primarily used to be used for bathing. Today we are attracted to the sauna for the relaxing, soothing, escape, or that mini vacation. With the correct design, layout, and location, we at sisu saunas strive to get our customer to feel as if they left it all behind for that hour or two. And get a chance to slow life down and to relate to who we are as people. So, before purchasing a sauna, always take the time to ask yourself "why do I need a sauna?" And most of the time, it allows us to think the purchase through so we actually get what we are needing… escapism.

Meaning of Sisu


A Finnish term roughly translated into English as "strength of will, determination, perseverance, and acting rationally in the face of adversity".

The term "sisu" has been described as being integral to understanding Finnish culture. The meaning is equivalent in English to "having guts", and the word derives from sisus, which means something inner or interior.